About the Client

Halti is a leading manufacturer of winter sports and outdoor fashion. As a sponsoring partner, Halti supports the Slovenian and Finnish Alpine Ski Team. The feedback from the athletes is the basis reason for the continuous development and improvement of the products of our long-standing Finnish customer.

Task

For the winter sports fair ISPO, Halti would like to present the new outdoor collection and introduce a variety of accessories in the field of functional fashion. The booth should look as cool and clean as possible to fit the winter theme and convey the lifestyle of Nordic sports to the visitors.

Realization

In keeping with the style of a winter landscape, we simply design the booth in white. Large graphics in cool colors with pictures of glaciers complete the winter backdrop. Backlit back and side walls draw attention to the outdoor products. Light woods and decorative elements from nature transform the meeting area into an inviting mountain cabin with a cozy atmosphere.

HALTI, ISPO 2016: Design © PINTO, used with permission